In the 21st century, the web has become a crowded place. Gaining publicity for your work has become tough since there’s an excessive amount of competition out there. during this competitive era, startups and corporations can only hope to achieve success if they effectively leverage the facility of selling and PR . I recently had an opportunity to interview Imran Manzoor, a 23-year-old entrepreneur who has been dominating the marketing and PR space for a short time now.
Imran Manzoor is that the founder and CEO of Digitecho, which may be a full-service digital agency that partners with clients to drive their business outcomes. he’s also the author of Digital Technology , Thriveglobal, e27, Medium, and KivoDaily which may be a PR agency that focuses on strategic media placements. Over the years, Imran has partnered with many influencers, entrepreneurs, startups, and established companies and has successfully gotten them featured on major publications like Forbes, Entrepreneur, The Huffington Post, Inc Magazine, and more. During my conversation with him, he had tons of great insights to share about marketing and PR that might be helpful for anyone curious about this field. Here are some bits from our discussion.
Tell us about Digitecho. How did you come up with this idea?
Digitecho: The Digitecho may be a PR agency where our main expertise is getting our clients featured on top publications. I even have been within the marketing industry for an extended time now and have successfully executed many marketing campaigns. However, one day, i noticed that digital marketing had its limitations, and that i became conscious of the importance of strategic media placements. If you’re selling a service or launching a startup, and you receive coverage and validation from top publications like Forbes, Entrepreneur, Inc Magazine, etc., then your importance and price within the market goes up exponentially. to not mention all the exposure and traffic that brings. Once I understood the importance of media placements, I knew what I had to try to to . Over the past few years, I even have spent tons of your time building relationships with journalists and editors at top publications, which has allowed me to determine myself during a key position within the PR industry.
Why is PR important?
Imran Manzoor: PR is extremely important for varied reasons. you can’t expect to urge to the highest of your industry if the planet doesn’t know who you’re . so as for the planet to understand who you’re , and to perceive the proper picture of who you’re , PR is important . Strategic media placements can assist you get business exposure, strengthen your brand, and become a known authority in your field. PR is that the foundation for therefore many important things. you would like press to urge verified on social media. you would like press to create a Wikipedia page. you would like press if you would like people to require you seriously. Top companies and makes realize the importance of PR, which is why they’re investing heavily in it.
Is PR as important for individual influencers because it is for companies?
Imran Manzoor: Absolutely! this is often the age of social media. It’s absolutely essential for influencers to create a private brand, and there’s no better thanks to improve your brand credibility than to possess strong press. Once an influencer receives the validation of top publications, that’s a robust boost for his or her personal brand. It’s totally worthwhile for influencers to take a position in PR. they will then use their features as leverage once they try to sell a service, or pitching to brands for sponsorships.
What is the simplest PR-related advice that you simply can give to our readers?
Imran Manzoor: PR isn’t that tough if you truly understand the underlying philosophy behind it. First, you would like to interrupt it right down to basic principles. Everyone needs something. If you’re ready to fulfill someone’s need, if you’ll provide value to them, they’re going to be willing to assist you call at return. this is often one among the foremost fundamental principles in life and business. Journalists at top publications don’t have an endless supply of content. they’re trying to find a hot new story to hide or something interesting they will write on . If you’re ready to somehow provide them immense value, and also an excellent story to hide , then why would they refuse you? So, the simplest advice I can give about PR would be to know this fundamentals and apply it to each connection you create . Reach bent journalists and editors, ask them about what value you’ll provide to them; not the opposite way around. Once you master this principle, it’s almost execution then . It’s all about having the proper connections. People think PR may be a numbers pool . It’s not. It’s about targeting the proper person with the proper pitch, then providing them value to urge what you would like . That’s how you win during this game.
What is the simplest thanks to reach bent a journalist to pitch a story?
Imran Manzoor: There are usually multiple channels you’ll use to attach with journalists. However, it’s best to avoid trying to attach with them on a platform where they need too many followers, because then you’d risk your message not getting noticed. So, for instance , if the journalist’s Twitter has thousands of followers, you’ll try reaching bent them via Facebook or LinkedIn instead. the opposite option is to attach with them via email. you’ll also use an email tracking tool to ascertain if your email gets opened.
How can we know if a story is sweet enough to be featured in top publications?
Imran Manzoor: After trying many pitches, I even have learned that it’s not always about the story. It’s also about how you present it, and which specific key points you specialise in . Any story are often made feature-worthy if you present it using the proper angle. Over the years, I even have learned to require apart any story, find out key points which may be interesting to specific journalists, then use those key points because the main theme of the pitch. By doing this, I even have had great results. This obviously requires studying various journalists, researching the type of content they typically write on , then crafting your dig in accordance thereupon . Getting your pitch accepted is usually about heavy research, knowing the way to present the story using the proper angle, and also simultaneously providing value to the journalist.
What does one think you are doing better than most people? How are you ready to do it?
Imran Manzoor: Research. I research tons . I pick a subject or field that interests me and become hooked in to it. I then spend hours and hours researching it till I master it. this is often true for general things, like PR and marketing, or about any specific client’s case that i buy . most of the time, all that heavy research pays off.
What are a number of the simplest books you’ve ever read?
Think and Grow Rich
How to Win Friends and Influence People
What does one think is that the most vital trait to realize immense success?
Imran Manzoor: diligence . It’s not even an issue . You can’t win if you don’t exerting . the toughest worker is usually getting to beat the talented guy who doesn’t work. Graveyards are filled with talented people that didn’t achieve anything big in life. Of course, if you’re ready to combine diligence with talent, then success is guaranteed.